Packaging protects products from external influences. By keeping them together; facilitates transportation, storage and distribution. It facilitates the promotion and marketing of the product. These are metal, paper, plastic, glass, cardboard, etc. are external protectors made of materials. It protects the product from physical effects such as hitting, heating and injury. In addition, with the information it carries, it provides the consumer with ease of choice and use.
All information such as weight, price, production date, expiry date, content of the product, the name of the manufacturer, and the description of use on it provide great convenience to the consumer and the seller.
The product can gain a good place in the market; It depends on the selection of the right and effective packaging material. It also depends on the design of the wrapping. An attractive, beautiful-looking wrapping designed with colors, compatible texts and forms suitable for the structure of the product positively affects the consumer.
The wrapping can inform the consumer about all the features of the product. Wrapping is the language of the product.
With the development of the modern age, factors such as the shrinkage of families and the increase in the number of people living alone have accelerated the production of single-use packages. Packaged products are preferred because of the limited time people spend for eating, drinking and shopping in this busy working tempo, and their ease of use and transportation. Therefore, packaged product consumption in developing countries is higher than in undeveloped countries.
Covering, wrapping, covering or combining with a material that protects the content of the product and its environment, facilitates its transportation and storage, sale and use, which can be partially or completely disposed of or recycled in the future. Wrapping is the container in which the substance or product in the product line is placed.
The packaging can consist of 4 different levels of material:
It is the first, original, inner packaging that directly encloses the product. Sometimes it is the only and essential tool for product identification. The shape and structure of the packaging is an important factor in the consumer's perception of the product.
Primary packages also provide information on the product. Primary packaging (inner packaging), wrapping for the product, container, box, etc. it is the activity that requires producing and designing things and it is the first wrapper of the product.
It is also called consumer wrapping or sales wrapping. It is the wrapping that comes into direct contact with the product and is used while being sold to the final consumer. It also includes extra units such as labels and covers that contain information about the quality and use of the product.
It is the wrapping used for transportation. It protects the primary packaging. The secondary packaging is discarded after the primary packaging is removed. Although the primary packaging is important for the product, secondary packaging is of great importance in terms of advertising and marketing.Secondary packaging (outer), the main purpose of which is to provide the bulk shipment of the packaged product and to protect the product from external factors against possible damages.
Also known as outer wrapping . It protects the primary packaging and is used for easy handling applications during bulk shipping. It is the wrapping used to group the products to be sold to the consumer. We can give shrink film as an example.
It is the wrapping required for storage, transport and recognition. Tertiary wrapping or transport wrapping - used to facilitate the handling / shipping of a number of sales units or secondary wrapping to prevent physical damage during handling / shipping. For example, corrugated cardboard box).
It is used to group sales and group packages together in order to prevent damage during transportation and to facilitate transportation.
Containers that can be transported by all kinds of sea, air and land vehicles in accordance with the types and dimensions accepted by the International Standards Organization (ISO) are included in this group.
Wrapping has a great effect on attracting the attention and interest of the consumer. Customers can also make an assessment using the information on the wrapping .This situation constitutes the first three stages of purchasing behavior. Therefore, it can be said that the effect of the wrapping is very great when the consumer comes to the trial stage.
One of the most important tasks of wrapping is the versatile protection it provides for all kinds of domestic and industrial products, from the manufacturer to the customer. If suitable wrapping material that will provide maximum protection is not used, for example, most of the foodstuffs deteriorate, dry or become wet in a short time, which creates a suitable nutrition environment for enzymes and bacteria, causing them to become harmful to health.
In addition, a well-designed wrapping creates a sales-boosting effect. A well-designed package in all aspects enables the consumer to differentiate the product in a good competitive environment. It shows the consumer that he is getting his money's worth. It makes consumers want to buy again.
The wrapping provides health compliance. The wrapping protects the product. Wrapping means economy. The wrapping prevents the product from spoiling. Wrapping is a protective measure. Wrapping reduces costs. The wrapping gives information.
In summary; Wrapping is an important part of our life.
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